Tokiwa T. Smith

Project Goals

Tokiwa T. Smith came to us after a major setback: all of the files from her previous website were lost, leaving her without a functional online presence. This created both a challenge and an opportunity—a chance to rebuild and rebrand from the ground up. She needed a site that not only replaced what was lost, but did a better job of showcasing her work, clarifying her message, and helping visitors stay connected. Key goals included presenting her story and credentials more clearly, improving navigation, and building a strong email list through a prominent subscription experience, while still making it easy for people to contact her for speaking, collaborations, and projects.

Categories: Professional Services, Wordpress

Tags: Consulting

Website :

tokiwatsmith.com

Industry :

Consulting Services

Build Type :

Redesign

Pages :

6

Our Solution

We approached the project as a fresh WordPress build with a redesign mindset, using the Elementor builder to give Tokiwa a flexible, easy-to-update platform going forward. Starting from a clean slate, we restructured her content into focused sections that highlight who she is, what she does, and how she serves her audience. We introduced a more polished visual identity, updated layout, and stronger hierarchy so visitors can quickly understand her expertise. To support long-term relationship-building, we integrated Mailchimp and wove subscription opportunities throughout the site, pairing them with a clear contact form for direct outreach.

Key Features

  • Brand-new WordPress build using the Elementor visual builder
  • Mailchimp subscription integration to support ongoing audience growth
  • Strategically placed subscription form to encourage sign-ups
  • Contact form for speaking requests, partnerships, and general inquiries
  • Reorganized page structure for clearer storytelling and easier navigation
  • Mobile-responsive design so the site feels polished on any device

Results

The rebuilt and rebranded website gives Tokiwa a stronger, more resilient digital foundation than she had before the file loss. Instead of simply recreating the old site, the new experience presents her work in a clearer, more confident way and makes it easy for visitors to either join her email list or reach out directly. The site is now aligned with where her brand is headed, not just where it has been—and because it’s built on WordPress with Elementor and Mailchimp, she’s better positioned to grow, update content, and stay connected with her audience over time.

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$45

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$450

per year

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