Etheredge Financial

Project Goals

Anthony T. Etheredge approached ShaCa Gurus needing to establish an independent digital presence separate from the larger mortgage company where his loan originator profile lived as a sub-page. Operating across two licensed disciplines, mortgage origination and real estate, he needed a single destination that could speak credibly to both audiences without diluting either. The goal was to give him a professional, branded home base that reinforced his individual expertise.

Categories: Booking, Professional Services, Wordpress

Tags: Finance, Housing

Website :

etheredgefinancial.com

Industry :

Real Estate Services

Build Type :

New Build

Pages :

1

Our Solution

We designed and built a custom WordPress site using Elementor Pro, anchored by a navy and gold visual identity for a polished, financial-services feel. The site introduces Anthony’s dual licensing prominently, walks visitors through his 16 available loan programs, and pairs each service area with clear next steps. We integrated a booking tool so prospects can schedule consultations directly, added a testimonials section to showcase social proof from past clients, and structured a compliance-focused footer that satisfies his disclosure requirements.

Key Features

  • Custom WordPress Build (Elementor Pro) – Fully designed and developed on WordPress using Elementor Pro for flexible, scalable page-building.
  • Dual-Service Architecture – Site structure clearly separates and serves both mortgage origination and real estate offerings under one professional identity.
  • 16 Loan Program Showcase – Dedicated content presenting the full range of available mortgage products in a digestible, prospect-friendly format.
  • Online Booking Tool – Integrated scheduling so prospects can book consultations directly from the site
  • Client Testimonials Section – Social proof component highlighting past client feedback to build trust with new visitors.
  • Mobile-Responsive Design – Fully responsive across desktop, tablet, and mobile devices.

Client Review

Cara, I am loving what you have done to the website thus far, far exceeded my expectations.

Etheredge Financial

Results

Anthony now has a standalone web presence he fully controls, allowing him to market himself as an individual professional rather than a sub-page of a larger brand.

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Monthly Plan

$45

per month

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Annual Plan

$450

per year

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