Ruby Rock Consulting

Project Goals

Tonia Cain came to us after attempting to build her consulting site on Canva, where she couldn’t structure the pages the way she envisioned or present her services with the clarity she wanted. She had also already invested in a resource library and booking setup through Beacons, and needed a solution that would build on those tools rather than force her to abandon them. Her core goals were threefold: clearly articulate what Ruby Rock Consulting offers, convert visitors into booked sessions, and help prospective clients quickly understand the business and whether it was built for them. In short, she needed a professional home base that pulled her scattered pieces into one cohesive, credible presence.

Categories: Professional Services, Wordpress

Tags: Consulting

Website :

rubyrockconsulting.com

Industry :

Consulting Services

Build Type :

Template

Pages :

1

Our Solution

We designed and developed a WordPress site in Elementor that gave Tonia the structure and polish Canva couldn’t. Rather than rebuilding what already worked, we integrated her existing Beacons booking and resource library directly into the site’s navigation and calls-to-action, so visitors move seamlessly from learning to booking. We organized her offerings into clearly differentiated service tiers — a starter 30-minute session, an extended certification-focused session, LegalShield legal protection, and self-serve resources — so each visitor can self-select the right entry point. We reinforced her credibility with an experience-driven “about” section and a “Prevention, Not Repair” value section that frames her unique positioning, and we reduced friction with booking CTAs placed throughout the page, an FAQ that preempts hesitation, and a direct contact form.

Key Features

Elementor Build — A fully responsive WordPress site.
Beacons Booking Integration — Existing booking flow embedded throughout via prominent CTAs, no rebuild required.
Resource Library Integration — Beacons resource hub linked directly from navigation and services.
FAQ Accordion — Answers common questions and clarifies who the business serves.
Contact Form & Business Details — Direct inquiry form alongside phone, email, hours, and social links.

Results

Tonia now has a unified, professional web presence that resolves the fragmentation between her Canva attempts and her Beacons tools. Her services are presented with clear differentiation, and every section of the site channels visitors toward booking a session or exploring her resources. The site communicates who the business serves and the value of starting with expert guidance, positioning Ruby Rock Consulting to convert first-time visitors into leads. As post-launch traffic and booking data accumulate, this section can be updated with measurable results — mirroring the approach we used for the Keybo Building Bridges case study.

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Monthly Plan

$45

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Annual Plan

$450

per year

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