The National Black Growers Council (NBGC) has seen rapid growth since its Annual Meeting began in 2015. However, manual registration processes created administrative chaos, revenue loss, and long check-in lines. By partnering with ShaCa Gurus® to implement a digital registration ecosystem, NBGC reduced daily administrative time from 6 hours to just 30 minutes, secured payments, and delivered a seamless attendee experience.
The Challenge: Growing Pains
Prior to working with ShaCa Gurus®, the NBGC Annual Meeting relied on paper forms, word-of-mouth, and manual emails.
- Operational Overload: Staff spent approximately 6 hours per day managing emails, spreadsheets, and registration tasks.
- Revenue Leakage: With no centralized list or digital payment enforcement, attendees often arrived on-site and entered for free because the team was too overwhelmed to process payments.
- Data Black Holes: There was no “single source of truth,” making it difficult to track dietary needs, accurate headcounts for venues, or attendee history.
The Solution: Digital Transformation
We helped NBGC transition to a robust digital environment using Cvent and Hubspot integrations.
- Seamless Integration: Data now flows from registration directly into marketing tools, eliminating manual data entry.
- On-Site Modernization: The chaotic paper check-in was replaced with a sleek, four-iPad station that handles check-in instantly.
- Accessibility: The new forms improved access, allowing NBGC to reach more growers and provide group registration options that members love.
The Results: Efficiency & Insight
The impact of the new system was immediate and measurable:
- Time Reclaimed: Staff time spent on registration dropped from 6 hours/day to 30 minutes/day—a 92% reduction in administrative burden.
- Speed & Satisfaction: Online registration now takes attendees just 3-5 minutes, and on-site check-in is described as “seamless and easy”.
- Strategic Planning: Real-time data now allows leadership to accurately budget, size venues properly, and report numbers to the board instantly.
Revenue Security
Payment collection is now automated and secure, eliminating the “chaotic” free entry issues of the past.

“Before working with ShaCa Gurus, our registration process was chaotic with no real management. Now, the process is seamless. Cvent and HubSpot integration helps us check in attendees quickly and understand their needs better. We’ve gone from spending hours a day on manual entry to just minutes, allowing us to focus on our mission.”
— Brielle & Lacey, National Black Growers Council


