American Financial Equity

Project Goals

American Financial Equity, a financial coaching and literacy education company, had only a coming soon page in place and needed a full website to bring its vision to life. The goal was a site that would serve two purposes: give visitors free resources to build their financial knowledge, and make it easy to book a coaching service when they were ready. The client also had a clear preference on how those resources should be presented. Rather than a traditional blog feed sorted by publish date, the content needed to feel like a modern library that visitors could browse by subject.

Categories: Blogs, Booking, Professional Services, Wix

Tags: Education, Finance

Website :

americanfinancialequity.com

Industry :

Educational Services

Build Type :

New Build

Pages :

5

Our Solution

We designed and built the site in Wix Editor, pairing Wix Bookings with Wix Blog to support both sides of the visitor journey. To deliver the resource experience the client wanted, we used dynamic pages driven by blog categories, so articles are organized by topics such as Budgeting, Credit & Debt, and Generational Wealth instead of by date. A search bar lets visitors go straight to the subject they care about, while the client still manages everything as standard blog posts on the backend. On the booking side, we set up a free initial consultation alongside paid coaching sessions, with clear calls to action throughout the site.

Key Features

  • Topic-Based Resource Hub: Dynamic pages powered by blog categories present articles by subject rather than publish date.
  • Resource Search: A search bar helps visitors quickly find content on specific topics like credit, saving, or budgeting.
  • Online Booking: Wix Bookings handles scheduling for a free initial consultation and paid coaching sessions, with durations and pricing shown upfront.
  • Easy Content Management: Resources are managed as standard Wix Blog posts, so the client can add content without touching the design.
  • Client Testimonials: A client stories section builds trust with first-time visitors.

Results

American Financial Equity now has a polished, professional web presence that reflects the quality of its coaching. Visitors can learn at their own pace through a topic-based education hub, then move directly into booking a consultation without leaving the site. The client can publish new resources through the familiar Wix Blog workflow, and each one is automatically placed into the right topic. The client is very pleased with the sleekness and usability of the finished site.

Get This Website for Your Business

Skip the long build process—purchase this template and we’ll rebrand it for you in days.

Is your Website Protected?

Don’t leave your online presence vulnerable

Monthly Plan

$45

per month

Cancel anytime

Annual Plan

$450

per year

Save $90 annually!