Tokiwa T. Smith came to us after a major setback: all of the files from her previous website were lost, leaving her without a functional online presence. This created both a challenge and an opportunity—a chance to rebuild and rebrand from the ground up. She needed a site that not only replaced what was lost, but did a better job of showcasing her work, clarifying her message, and helping visitors stay connected. Key goals included presenting her story and credentials more clearly, improving navigation, and building a strong email list through a prominent subscription experience, while still making it easy for people to contact her for speaking, collaborations, and projects.